How to set up the distribution business

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The beginning to any of companies , to join the distribution business is about data , which you don't know where is location of the future outlet to listing your product , Distribution with No- Data there is the reason many of Import and Sole distribution companies has to depend to sub distribution /Area distribution , and to using of Area Distribution your RCP becoming high to compare other brands , and can't monitor of Off-take data to adjust your promotion plan in real-time to fit the customer and shop owner feed back .

we do suggest you should built your data at the beginning , with a sampling campaign by your company sale team to understand and collect the information of the outlet owner , and direct distribution from your Warehouse to cut-cost of Area Distribution , or multi solution with your ASM to collect the information from shop directly , from there you will hear the real feedback of end user and easier to create any of marketing activities in the future.

After 30 to 45 days , if you was monitor the shops since the date of listing , you can see , there is a difference off-take between every shops , some is good sale , some is low sale , there is depend on the location of the shops ( where is more demand for your potential customers ) , normally the noodle  catalogue can be good sale in resident area but snack and drink catalogue might good sale in University area..some similar , from there you can classified which shop your sale-man need to visit per day/time , and which shops your sale man can visit per week /time .