The beginning to any of companies , to join the distribution business is about data , which you don't know where is location of the future outlet to listing your product , Distribution with No- Data there is the reason many of Import and Sole distribution companies has to depend to sub distribution /Area distribution , and to using of Area Distribution your RCP becoming high to compare other brands , and can't monitor of Off-take data to adjust your promotion plan in real-time to fit the customer and shop owner feed back .
we do suggest you should built your data at the beginning , with a sampling campaign by your company sale team to understand and collect the information of the outlet owner , and direct distribution from your Warehouse to cut-cost of Area Distribution , or multi solution with your ASM to collect the information from shop directly , from there you will hear the real feedback of end user and easier to create any of marketing activities in the future.
The Operation works it is easy with excel , when your outlet is below 1000 shops , but above of that , you will need a backend software as DMS ( Distribution Management systems ) to built the round for your sale man to visit every shop even to reload or check of display merchandise , with clearly KPis per day per shop per sale man , you can control to increase your sale out volume per day per month to make a sale schedule , and sales growth for P&L report.
After 30 to 45 days , if you was monitor the shops since the date of listing , you can see , there is a difference off-take between every shops , some is good sale , some is low sale , there is depend on the location of the shops ( where is more demand for your potential customers ) , normally the noodle catalogue can be good sale in resident area but snack and drink catalogue might good sale in University area..some similar , from there you can classified which shop your sale-man need to visit per day/time , and which shops your sale man can visit per week /time .
there is some negotiation skill you might need to know , when work with KA management , and promotion campaign to make a good deal
with 10 years experience in FMCG industry , we are now distribution more than 20.000 shops in SEA market (Pharma,FMCG,Horeca Channel )
and know -how to built up the clearly KPI and recruitment the team for you , even to set up extra store to fit up your logistic schedule , we collect some small fee for operation for your product expansion plan.
after the covid19 , we're believe Online sale will be a mainstream in the world , how ever the back-bone logistic is the same when your product need to travel from your manufactory to your end user , the custom declaration , FDA, is need to apply as normally , we has a program for online and KOL , let's talk more with us .