Representative for ASBF Viet Nam

---

About the Asia Small Business Federation (ASBF)

ASBF Vietnam  is the Vietnam branch of the Asia Small Business Federation (ASBF), represent by NEW RETAIL CHAMBER OF COMMERCE , an international organization that supports SMEs, small businesses, and startups.

ASBF was founded by Hermawan Kartajaya, who has co-authored many books with Philip Kotler, known as the "father of marketing," and has its permanent office in Jakarta, Indonesia.

The overall goal of the federation is to support SMEs, small businesses, and startups, and to build a network within Asia.

Currently, there are regional organizations in Japan, Indonesia, China, Malaysia, the Philippines, Thailand, Singapore, Vietnam, Bangladesh, and other countries.

The board members include professors from prominent universities in Asia, including Nanyang Technological University, making it a unique organization with an academic element.

In an uncertain social and economic situation, SMEs, small businesses, and startups cannot survive by focusing only on marketing.

We believe that if you do not excel in areas such as finance, HR, technology, management, impact (ESG), and global issues, you will not be able to survive.

At ASBF, we will provide seminars and workshops to help you acquire these skills.

At the same time, we will also provide a forum for exchange with overseas parties, mainly in Asia.