ABOUT US
- New Retail Chamber of Commerce Limited (“NRC”) is a technology-integrated commerce infrastructure platform, established in 2012 in Kuala Lumpur, Malaysia, with the mission of building an ecosystem connecting markets, data, and distribution for the new era of digital commerce.
- Based on its technology platform, market operational capabilities, and a network of strategic partners spanning Asia, NRC has evolved from a trade promotion organization into a regional trade growth coordinator, focusing on connecting brands, retail systems, and consumer data in a rapidly automating cross-border commerce environment.
- Currently, NRC is headquartered in Vietnam and operates a network of distribution and retail intelligence partners across Japan, Singapore, Malaysia, and Hong Kong. NRC is positioned as the Commerce Infrastructure gateway for Cross-Border Expansion (CBE) and Autonomous Commerce (A-Commerce) models in Southeast Asia, where market data, retail media, and distribution systems are integrated into a unified platform to drive sustainable growth for businesses regionally and globally.
